Job Overview:

To plan and execute digital marketing campaigns and design, maintain and supply content for the DDReg’s websites. To develop digital marketing strategies to increase DDReg’s Global visibility, increase traffic to DDReg’s website, generate leads and execute the strategies with the help of Digital marketing team.

Roles & Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain DDReg’s social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Prepare emails to send out to customers
• Ensure that the brand message is consistent
• Optimise the business website to increase online traffic.

Education & Experience

• 5+ Years of Experience in Digital Marketing
• Experience executing paid social media campaigns
• Bachelor’s degree in marketing or business or Life Science Degree with diploma in Business Management
• Proven working experience in digital marketing
• Incredible attention to detail
• Full understanding of all social media platforms
• Excellent Communication Skill
• Knowledge of content management systems

Knowledge, Skills and Abilities

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages, user funnels and A/B testing
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills, problem-solving abilities and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Excellent writing skills and verbal communication abilities
• Attention to detail and ability to multitask and manage multiple projects
• Capable of identifying, attracting and engaging target audiences
• Proven marketing experience on different digital platforms
• Knowledge of email, newsletters, push notification and display advertising campaigns
• Ability to use SEO, SEM and marketing databases for promotional purposes