Digital Marketing Executive
Full Time
Gurgaon
Posted 3 days ago
Job Summary:
We are looking for a dynamic and results-driven Digital Marketing Executive to join our team. This role requires a passionate marketer with a solid foundation in SEO and social media marketing. The ideal candidate will be responsible for executing SEO strategies and managing our social media presence to increase brand awareness, drive website traffic, and generate qualified leads.
Key Responsibilities:
SEO:
- Conduct comprehensive keyword research, competitive analysis and implement on-page and off-page SEO strategies.
- Optimize website content, meta tags, images, content and URLs to improve search engine rankings.
- Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Perform regular technical SEO audits and implement fixes.
- Stay up to date with the latest SEO trends and algorithm updates.
Social Media:
- Plan, create, and schedule engaging content for platforms such as LinkedIn, Twitter, Facebook, and Instagram.
- Manage day-to-day social media activities, including responding to comments and engaging with followers.
- Track and analyze performance metrics (engagement, reach, conversions) to improve campaign results.
- Coordinate with the design and content teams to create visually appealing and relevant social media posts.
- Execute paid social media campaigns when required.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1–3 years of hands-on experience in SEO and social media marketing.
- Strong understanding of SEO best practices, tools, and Google algorithm updates.
- Proficiency in social media platforms and content creation tools.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and generate insights.
Preferred Skills:
- Experience with Google Ads, Meta Ads Manager, and email marketing tools.
- Basic knowledge of HTML/CSS is a plus.
- Familiarity with marketing automation platforms and CRM tools.
Employment Type:
Full-Time
Location:
Gurgaon (On-Site)